The Town Festival

An interactive festival taking over Victoria’s only off-grid town! Now in its seventh year, The Town roleplays a whimsical mock village for three days. This incredibly unique immersive event is full of characters, themed spaces and even a daily newspaper. Licola provides the perfect site for this, a former mining town which now runs 95% of its energy from solar panels. The playful and creative festival was voted in Time Out UK's Coolest Events of 2019. The festival this year is set in the 90’s, a nostalgic world just before tech addiction took over. It will host a recreation of Nirvana’s MTV unplugged set, a Big Brother House and an immersive video store where actors act out the movies you select. From cheesy 90’s music at the high school prom, skaters littering the streets, to the confident charm of businesses that thought they’d last forever. At The Town, imagination is limitless. They all build the energy together. Patrons create themed campsites, bring their own mailbox and dress ups, and playful skits can be seen unfolding around every corner. Amongst the absurdity is a beautiful community that co-creates one of Victoria’s safest festivals. This is another way that The Town is continuing amongst a festival climate that has many concerned. It prides itself on self-care, land care, community care and truly building something special each year.